Commercial DAB+ station listeners soar 33.7% YOY: GfK Survey 2 2023
21 April 2023
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Commercial DAB+ Top 10 Stations: GfK Survey 2 2023
Weekly commercial radio cumulative audiences have hit new highs and people are listening to an hour more commercial radio each week (year on year), GfK Survey 2 has revealed. The total average time people listened to commercial radio across the five major metro markets was 13 hours, 22 minutes a week.
Commercial DAB+ stations again performed strongly with nearly 2.8 million weekly listeners, up 33.7% from 2.08 million a year ago.
“The quality and variety of commercial DAB+ stations have been embraced by the Australian radio listening community. And it’s across all demographics,” said Ford Ennals, CEO of CRA.
“Commercial DAB+ only stations are attracting significant audiences, with over 300,000 listeners for each of the top five station brands.”
The top five commercial radio DAB+ only station brands for GfK survey 2 were The 90s, Coles Radio and R&B Fridays Radio, The 80s and OLDSKOOL 90s HITS.
The key 25-54 buying demographic average audience surged 11.7% year on year with commercial radio listening up 38 minutes per week. Cumulative audiences increased by 308,000 or 5.4% year on year for the demographic.
Young people (18-24) are embracing commercial radio, with a 7.2% increase in cumulative audience and a 25% increase in average audience year on year, driven by time spent listening surging 1 hour 30 minutes per week.
GfK survey 2 revealed a record 12.2 million people listened to commercial radio, up 591,000 people year on year. Eighty-two percent of Australians aged 10+ listened to commercial radio each week during the survey period.
“GfK Survey 2 reaffirms the strength of commercial radio. Australians love commercial radio, and with the addition of new DAB+ content and stations, the industry is giving them more to love.” Mr Ennals said.