Industry Resources

Marketing Campaigns

The commercial radio industry continues to work collectively to support and promote DAB+ radio and awareness and use of DAB+ radio continues to grow in AustraliaCurrently, more than 36%1 of Australian’s listen to DAB+ radio and more than two thirds of households have access to a DAB+ device2.  
A number of on-air, online and social media campaigns are run across metropolitan stations and DAB+ only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio. 

Sources: 1. GfK Devices Rpt, Sur 1-8 2022, Sur 3-8 (R360) 2023 - [inc simulcast & DAB+ only]. 2. HHld Penetration Report, Sur#8 2022 & 2023. 


Current Campaigns

DAB+ Campaign

Past Campaigns

To listen to on-air ads from previous Digital Radio Plus campaigns, please click below.


More Music DAB+


DAB+ Christmas Campaign


DAB+ Consumer Campaign
2019 Mother's Day Campaign
2019 DAB+ Consumer Campaign


2018 Christmas Campaign - Pure


2016 Christmas Campaign Offer - VQ
DAB+ Awareness Campaign
DAB+ Smartphone Campaign


2015 Christmas Campaign Offer - Bush
2015 'Digital Radio. It’s the Box You Can’t Beat'
2015 End of Financial Year Campaign
2015 Mother's Day Campaign Offer - Sony


2014 Christmas Campaign Offer - Sony
2014 Father's Day Campaign Offer - Bush/Dick Smith
2014 Mother's Day Campaign Offer - Pure/Dr LeWinn's


2013 Christmas Campaign Offer - Sony
2013 Father's Day Campaign Offer - Sony
2013 Mother's Day Campaign Offer - JB HiFi/Endota Spa
2013 We Want Digital Radio - Regional


2012 Christmas Campaign Offer - Pure/Sangean
2012 Join the Stars Event & Competition
2012 Radio United Campaign
2012 Mother's Day Campaign Offer