Industry Resources

Marketing Campaigns

The commercial radio industry continues to work collectively to support and promote DAB+ radio and awareness and use of DAB+ radio continues to grow in Australia. Currently, more than 36%1 of Australian’s listen to DAB+ radio and more than two thirds of households have access to a DAB+ device2.

A number of on-air, online and social media campaigns are run across metropolitan stations and DAB+ only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio.

Sources: 1. GfK Devices Rpt, Sur 1-8 2022, Sur 3-8 (R360) 2023 - [inc simulcast & DAB+ only]. 2. HHld Penetration Report, Sur#8 2022 & 2023.

Current Campaigns

DAB+ Campaign

Past Campaigns

To listen to on-air ads from previous Digital Radio Plus campaigns, please click below.

2023

More Music DAB+

2022

DAB+ Christmas Campaign

2019

DAB+ Consumer Campaign

2019 Mother's Day Campaign

2019 DAB+ Consumer Campaign

2018

2018 Christmas Campaign - Pure

2016

2016 Christmas Campaign Offer - VQ

DAB+ Awareness Campaign

DAB+ Smartphone Campaign

2015

2015 Christmas Campaign Offer - Bush

2015 'Digital Radio. It’s the Box You Can’t Beat'

2015 End of Financial Year Campaign

2015 Mother's Day Campaign Offer - Sony

2014

2014 Christmas Campaign Offer - Sony

2014 Father's Day Campaign Offer - Bush/Dick Smith

2014 Mother's Day Campaign Offer - Pure/Dr LeWinn's

2013

2013 Christmas Campaign Offer - Sony

2013 Father's Day Campaign Offer - Sony

2013 Mother's Day Campaign Offer - JB HiFi/Endota Spa

2013 We Want Digital Radio - Regional

2012

2012 Christmas Campaign Offer - Pure/Sangean

2012 Join the Stars Event & Competition

2012 Radio United Campaign

2012 Mother's Day Campaign Offer