Latest News

  • Mother's Day digital radio ad campaign begins

    23 April 2012
    The commercial radio industry continues to drive the promotion of digital radio with Commercial Radio Australia (CRA) launching a series of radio advertisements featuring special tags for two key retailers promoting digital radio for Mother’s Day. The radio campaign which begins this week on high rotation for three weeks, across 42 commercial radio stations in the five digital radio metr...
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  • Digital radio sales jump ahead of forecast

    2 April 2012
    Official data relating to digital radio broadcasts in Australia was released by Commercial Radio Australia (CRA) today in the Digital Radio Industry Report 2012, showing the technology is tracking ahead of forecast, with 1.2 million* people listening to digital radio in an average week, in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide and close to 800,0...
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  • Lexus first Australian luxury vehicle to introduce DAB+ digital radio as standard

    1 February 2012
    • Lexus to become first Australian luxury automotive marque to introduce DAB+ digital radio as standard with all-new GS range#  • Digital Radio DAB+ to join other advanced audio features in all-new GS# • Additional multimedia capabilities bring traffic alert technology to GS The all-new Lexus GS range will feature the most advanced audio and navigation system to grace a L...
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  • Australia's No 1 car company includes digital radio

    13 December 2011
    Australia’s number one car company, Toyota has included digital radio in the new Toyota Camry Atara SL, becoming the most affordable car in Australia to include DAB+ digital radio as standard. Australian built in Toyota’s Melbourne factory, the top-of-the-range Atara SL model ($39,990) includes digital radio as standard. The Atara SL combines digital radio with a 7-inch touchscreen...
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  • Radio industry diversifies digital radio promotion for Christmas

    4 December 2011
    The radio industry has diversified its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners. Building on the highly successful Father’s Day campaign that saw nearly 100,000 digital radios sold in one quarter, the $3 million, multi-platform advertising campaign begins December...
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  • First vehicle to include digital radio as standard

    24 November 2011
    Hino Australia has become the first vehicle manufacturer in Australia to include DAB+ digital radio as standard equipment across its range of vehicles. All Hino 300, 500, and 700 Series trucks manufactured from September 2011 onwards will feature the new Australian-designed, multimedia unit which includes DAB+ as factory fitted standard equipment. Commercial Radio Australia chief executive of...
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  • Big jump in digital radio sales

    14 November 2011
    Despite one of the weakest retail markets for many years, sales of digital radios recorded their biggest quarterly jump since Christmas 2010. Official data relating to digital radio in Australia was released by Commercial Radio Australia (CRA) today, showing close to 100,000 DAB+ digital radios were sold in Q3 2011 alone, according to the GfK Marketscope report, bringing the total number of DAB...
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